Trump family-linked World Liberty Financial has announced plans for a stablecoin points program to incentivize USD1 users.
The Points Program aims to transform user engagement in crypto, drawing inspiration from top loyalty systems like hotel points and airline miles.
Rather than holding stablecoin as a store of value, individuals will now earn tangible rewards for their day-to-day blockchain undertakings.
🦅 BIG NEWS: USD1 Points Program is coming! We’re preparing to launch a new loyalty program built exclusively for USD1 — starting with selected partners.
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The initiative will begin with selected exchange partners before possibly rolling out to more ecosystems in the future.
World Liberty Financial to reward stablecoin users
The DeFi project emphasized that stablecoins are the backbone of the digital economy, powering payment solutions, blockchain platforms, and trading pairs.
Nevertheless, users rarely benefit directly from holding or using these pegged assets.
World Liberty Financial promises to reverse this trend.
The upcoming Points Program aims to thank and reward individuals for fueling USD1 activity and adoption in the cryptocurrency industry.
The team said:
Stablecoins help drive the crypto economy – trading, payments, and DeFi – yet users rarely see direct rewards for driving adoption. The USD1 Points Program changes that by finally rewarding the real force behind growth: users.
The project has drawn inspiration from many iconic US-based brands, including hotels and airlines.
How does the reward program work?
The initiative will initially roll out with selected partner crypto exchanges, including HTX Global, Bitget, and Gate.io.
✨Stablecoin just got an upgrade!
The world’s first #USD1 Points Program with @worldlibertyfi is here, debuting on Gate! Exclusive for NOW!
🔹Trade, Hold, Earn – Collect points easily!
🔹Extra points for limit orders!
🔹New Users: Complete tasks & claim $10 bonus!
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Each eligible platform will introduce specific earning conditions in the coming days.
Thus, point calculation methods might vary by exchange.
Meanwhile, users will collect points based on activities involving the USD1 stablecoin.
That includes trading, holding, staking, using the WLFI mobile application, and leveraging the stablecoin on DeFi protocols.
While the team hasn’t revealed complete details about the incentive structure, individuals can expect to redeem accrued points for different perks, access to specific activities, and bonuses.
Users can utilize the points to enjoy discounted trading fees, VIP access to WLFI events, and early access to new DeFi tools or app features.
Staying ahead in the competitive stablecoin market
A loyalty program will elevate USD1’s status in the digital assets industry.
It may help drive brand adoption and loyalty, shaking the sector dominated by USDT and USDC.
That would make WLFI’s stablecoin a lucrative alternative for individuals seeking more than just price stability.
Moreover, the move reflects the emerging shifts in Web3.
Yield-bearing stablecoins are gaining traction this cycle, with the likes of Ethena stealing the show.
USD1 is the 5th largest stablecoin by value, with $2.17 billion market capitalization.
For context, USDT and USDC boast $164.05 billion and $64.65 billion, respectively.
World Liberty Financial introduced the US dollar-pegged USD1 stablecoin in March 2025.
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